ProductsSerum › Sunday Riley C.E.O. 15% Vitamin C Brightening Serum

Serum · $85

C.E.O. 15% Vitamin C Brightening Serum

Sunday Riley

C.E.O. 15% Vitamin C Brightening Serum is middling — some recognized actives, but dosing or disclosure holds it back.

C
69/100
Efficacy grade · how?

Actives pyramid

What's actually in it, ranked by how well it's dosed.

Hero actives (dosed to work)
Tetrahexyldecyl Ascorbate 15%

What it does

Evidenced benefit intensity, derived from dosed actives.

Brightening
100
Anti-aging
70

The receipt

Every point of this grade, traced to the active, its dose, and the evidence.

Tetrahexyldecyl Ascorbate at 15% — strong dose

Above the ~3% where an oil-soluble, stable vitamin C derivative that penetrates well at low concentrations.

Brand clinical study available

The brand has run a clinical/consumer study on this product. Useful, though not independent.

Pros & cons

The honest tradeoffs.

  • Tetrahexyldecyl Ascorbate at a strong, research-backed dose (15%)
  • Brand has run a clinical/consumer study on this product

Best for

Who and when this fits.

Most skin types Fine Lines Dullness Hyperpigmentation AM or PM

Dupes & alternatives

Cheaper products in the same category that grade equal or higher.

B The Ordinary Niacinamide 10% + Zinc 1%
Same category, equal-or-higher grade
$6
save 93%
B The Ordinary Niacinamide 10% + Zinc 1% Oil Control Serum
Same category, equal-or-higher grade
$6
save 93%
B Minimalist Niacinamide 5% + Hyaluronic Acid 1% Face Serum
Same category, equal-or-higher grade
$11.99
save 86%
B The Ordinary Resveratrol 3% + Ferulic Acid 3%
Same category, equal-or-higher grade
$12
save 86%

Where to buy

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Find on Amazon · $85 Price last seen: $85

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Based on published concentration thresholds and formulation science. Our algorithm predicts likely efficacy — it does not test the product. Individual results vary. Not evaluated by the FDA. You can't pay to move a grade — Visage Theory is paid only for optional audits and seal licenses, never to change a letter.