Visage Theory — The efficacy grading authority for skincare

The state of skincare efficacy

We graded 500+ products. Most can't prove they work.

Not an opinion — the receipts. This is what the shelf looks like when you grade it on evidence instead of marketing.

75%

won't disclose their doses

Most products list the active but hide how much — so you can't tell a clinical dose from a sprinkle. We withhold a grade rather than guess.

1 in 6

of the rest actually passes

Of the products that do disclose enough to verify, only about 20% earn a B or higher. Disclosure isn't the same as efficacy.

earned an A

Across the whole set, three. We show you exactly which, and exactly why — every point traced to the active, its dose, and the study.

See all 500+ grades → Reserve the one we'd build →

In-store ready

Scan before you buy

Standing in the aisle deciding between two $60 serums? Get the answer in seconds.

📷

Scan your skin

An AI read of your skin in seconds — type, concerns, and a single score.

🧴

Scan any product

Point your camera at a barcode or ingredient label to pull its efficacy grade instantly.

🧾

See the receipts

Every grade traces back to ingredient evidence — so you know why, not just a number.

The product

Everything to actually fix your skin

Not another ingredient checker. A coach that tells you what works, what's a waste, and what to buy instead.

Grade what works

We grade a product's efficacy — whether its actives are dosed above the level research says they need to work. Not just whether it's safe, but whether it's actually any good.

✓

Retinol at 1% — strong doseAbove the ~0.5% where studies show wrinkle improvement.

Vitamin C concentration not disclosedCan't confirm it reaches the effective ~10% dose.

0.01% retinol — underdosedBelow the effective threshold; the labeled benefit is unlikely.

Find the dupes

You're paying $90? Here's a $14 with the same actives at the same percentage. Stop overpaying for the label.

SkinCeuticals C E Ferulic
15% Vitamin C + E

$182

Maelove Glow Maker
Same 15% Vitamin C + E

$32
save 82%

Timeless 15% Vitamin C
Same actives

$25
save 86%

A daily skincare OS

A skin-cycling calendar built from your shelf, conflict warnings (don't layer that retinoid with your acids), retinoid ramp-up, purge tracking, and an AI coach that answers "can I use this with that?" — grounded in what you actually own.

🌙 Tonight: Retinoid Night

Cleanse, retinoid, buffer with moisturizer. No acids tonight.

Retinol + Glycolic AcidAlternate nights — that's what cycling solves.

How it works

Three taps to a smarter shelf

Scan

Snap a selfie, or scan a product. Get your score, or the product's grade.

Grade

See the efficacy grade and the receipts behind it — what works, what's underdosed.

Save

Swap to cheaper dupes, fix conflicts, and run a routine that adapts to you.

Pricing

Free to check the grade. Pro to fix your shelf.

The app is free on the App Store. Visage Pro unlocks the full grades, the dupe finder, and the daily routine — subscriptions are managed through Apple.

Free

Forever

Scan your skin and any product, see letter grades, and browse the 500+ graded products on this site — every receipt included.

Visage Pro

$6.99/week

or $59.99/year — best value

The full toolkit: complete grade breakdowns, the dupe finder, conflict warnings, skin-cycling calendar, and the AI coach grounded in your shelf.

Download on theApp Store

Prices in USD; billed through your Apple ID. Cancel anytime in Settings. You never pay for a grade — Pro pays for the software, and a subscription can't move a letter.

What's your skin theory?

Visage is live — scan your shelf, get the grades, and find cheaper dupes with the same actives. Free to download on iPhone.