ProductsSerum › Drunk Elephant C-Firma Fresh Day Serum

Serum · $78

C-Firma Fresh Day Serum

Drunk Elephant

C-Firma Fresh Day Serum is middling — some recognized actives, but dosing or disclosure holds it back.

C
71/100
Efficacy grade · how?

Actives pyramid

What's actually in it, ranked by how well it's dosed.

Hero actives (dosed to work)
Vitamin C 15%
Supporting actives (recognized)
Vitamin E Ferulic Acid

What it does

Evidenced benefit intensity, derived from dosed actives.

Brightening
100
Anti-aging
83
Hydration
51

The receipt

Every point of this grade, traced to the active, its dose, and the evidence.

Vitamin C at 15% — strong dose

Above the ~15% where 10–20% L-ascorbic acid is photoprotective and brightens tone in clinical data.

Vitamin E present — concentration not disclosed

A recognized active, but without a labeled % we can't confirm it reaches the effective ~0.5% dose.

Ferulic Acid present — concentration not disclosed

A recognized active, but without a labeled % we can't confirm it reaches the effective ~0.5% dose.

Pros & cons

The honest tradeoffs.

  • Vitamin C at a strong, research-backed dose (15%)
  • Vitamin E concentration not disclosed — can't confirm it's effective
  • Ferulic Acid concentration not disclosed — can't confirm it's effective

Best for

Who and when this fits.

Most skin types Dullness Hyperpigmentation Fine Lines Dryness AM (pairs with SPF) Wear SPF

Dupes & alternatives

Cheaper products in the same category that grade equal or higher.

B Timeless Vitamin C + E Ferulic Acid Serum
Shares Vitamin C
$25
save 68%
B Maelove The Glow Maker Vitamin C Serum
Shares Vitamin C
$32
save 59%
B Paula's Choice C15 Super Booster
Shares Vitamin C
$52
save 33%
B The Ordinary Ascorbic Acid 8% + Alpha Arbutin 2%
Shares Vitamin C
$10
save 87%

Where to buy

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Find on Amazon · $78 Price last seen: $78

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Based on published concentration thresholds and formulation science. Our algorithm predicts likely efficacy — it does not test the product. Individual results vary. Not evaluated by the FDA. You can't pay to move a grade — Visage Theory is paid only for optional audits and seal licenses, never to change a letter.